About

Upon the acquisition of Ascend Athletics, an NFL scouting agency, by Grand Central Sports Management, I was enlisted to animate the transition of their old logo into the new one for showcasing on their social media platforms, symbolizing the buyout. The animation served as a visual representation of the business transition, seamlessly integrating the old brand identity into the new one. This project emphasized continuity while signaling the evolution and growth of Ascend Athletics under its new ownership.